Connecting buyers and suppliers to build a fairer Aotearoa economy
As the supplier diversity intermediary for Aotearoa, Amotai bridges the gap between buyers and Māori and Pasifika-owned businesses, fostering opportunities that strengthen communities and drive a more inclusive, equitable economy for all.
The name Amotai translates to "the swell in the tide"—a tide that carries all waka to new horizons.
This name was inspired by the innovation, bravery and risk-taking our ancestors had in traversing Te Moana nui a Kiwa, the great Pacific Ocean. For our ancestors, the amotai swell could be navigated day or night and in all weather.
For Amotai as an organistion, the sea swell is navigating us all towards a fair, just and more equitable Aotearoa.
How we’re making an impact
Through our mahi, we’re transforming the landscape of procurement in Aotearoa:
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Our values – guiding our journey
At Amotai, our values define how we work and what we stand for:
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Meet the Amotai team
Our dedicated team is passionate about creating a future where diversity drives innovation and success. Get to know the individuals working to make supplier diversity a reality.
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A national movement
Amotai began in 2018 as He Waka Eke Noa, an initiative of The Southern Initiative, part of Auckland Council’s efforts to diversify its supply chain. What started as a local solution has grown into a nationwide movement empowering equitable procurement practices.
Today, with continued support from Auckland Council, Amotai combines global best practices with deep local insights to connect buyers and suppliers, and uplift communities across Aotearoa.
Ready to make a real difference?
Whether you’re a buyer seeking to diversify your supply chain or a supplier ready to connect with new opportunities, Amotai is here to help.
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